blog.lavablast.com — This article is the last of a three-part series related to technology in the franchise world. It focuses on what franchisors should be doing to react to the trends presented in Part 2. Franchisors should be doing a number of things to keep up with the Net Generation. Most of these are straightforward once franchisors realize that people expect lots of information, expect it immediately, and expect their opinion to be taken seriously.
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jkealey